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SOCIAL MEDIA MARKETING

This is the era of social media.  Today most of the population has a presence on social media and has made a significant impact. Thus, the marketers have come up with a new idea of promoting their products over such a place where most of the customers are readily available. Along with it, using Artificial Intelligence the companies can collect the data based on the consumer liking and the pages visited thereby offering them attractive deals at attractive pricing.

Social Media Marketing implies the marketing of products and services with the use of social media and Social Media networks. For this, various social media sites are used like Instagram, Facebook, Twitter. Now, the question arises how this social media marketing works?  The personal data of users is collected and, on that basis, only those products are shown to the user which is of use to them.

Therefore, it is a platform that helps the companies in creating brand awareness and relations with the customers which ultimately boosts their sales and a database of the consumer’s preferences to strategize their efforts with the growing demands.

DIFFERENT OPPURTUNITIES IN DIGITAL WORLD.

Digital Marketing has shown tremendous potential for growth in the upcoming times and created many employment opportunities. The rising trends of digitalization have created the need for individuals who are well versed with the tools and their functioning. It is very surprising to know the versatility and lucrative options digital marketing offers.

Digital marketing is offering jobs for all age groups whether the job seeker is a student, business professional, housemaker, or entrepreneur. These can be categorized into the following:

• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Email Marketing
• Web Analytics
• Search Engine Marketing.

Based on categories mentioned above, there are various job roles that are further bifurcated into many categories like Search Engine Optimization 

Executive, Digital Media Marketing Manager, Content Manager.

 Apart from this by learning digital marketing, you can also become an entrepreneur by starting your blog or business & applying digital marketing techniques to promote your business. One can also earn as a freelancer by offering your services on freelancing websites. 

There are many great opportunities only if one possesses enough skills and adequate knowledge about the field that could benefit the client.

Digital Marketing has shown tremendous potential for growth in the upcoming times and created many employment opportunities. The rising trends of digitalization have created the need for individuals who are well versed with the tools and their functioning. It is very surprising to know the versatility and lucrative options digital marketing offers.

DIGITAL MARKETING

 Marketing in its laymen’s terms implies making the potential customer aware of the product or the service the marketer intends to sell. In earlier days, marketing place was limited to offline markets where the consumers physically made the transaction. With the changing times, marketing practices have changed immensely.

Digital Marketing is that element of marketing that uses online-based technologies such as the internet, mobile phones, tablets, computers, etc. to connect with the target consumer market through various digital channels such as search engines, websites, social media, e-mail, and many more. The marketeer here has much more leverage as the buyers here are large in number and he can make use of tactics in numerous ways.  For instance: Zomato uses Social Media Marketing which is a component of Digital Media Marketing. This business model includes advertising on various social media apps, e-mail marketing where the foodies are served with a one-stop solution for n number of restaurants. In addition to it, it has the advantage of buyer aggregator which means, the business can offer huge discounts because the buyers are in large quantity than the sellers.

The future of digital marketing is enormously perspective as by each passing day it has benefitted the market with the huge customer base and various tools like predicting the trends and predicting for the future marketing demands.