All posts by High1digital

SEARCH ENGINE OPTIMIZATION V/S SEARCH ENGINE MARKETING

Optimization means making effective use of resources. Whenever any user searches for anything on the Google Search bar, there are various results displayed just in a matter of a few milliseconds. These results are placed in the format of top to bottom. The top to bottom format can be bifurcated into two main headings: the paid search and organic search.

Here comes the role of Search Engine Optimization. Search Engine Optimization plays a crucial role in optimizing the order of websites to get traffic from organic search results. It is the art and science of getting pages to rank higher in search engines. It is quite obvious that the higher the website is placed in any search engine, the more traffic would be attracted towards it.

On the other hand, Search Engine Marketing refers to attracting traffic via paid ads. Search Engine Marketing is a broad term and Search Engine Optimization is a component of it. Strategic Engine Marketing has three components are Pay-per-click, Local, and Organic Search Optimization.

Search Engine Marketing uses paid strategies to appear in the search. It is commonly observable that the searches which appear on the topmost corner are the paid ones. It involves setting up and optimizing ads that pay for the placement of ads.

FUTURE OF SOCIAL MEDIA MARKETING

With the emergence of social media, it has not only bounded itself in forming relations and connections with our friends and family rather it has given numerous opportunities in terms of benefitting for business purposes.

The marketers can now create their business handles, community pages which will help them in widening their customer reach and increase brand visibility and recognition. The opportunities offered by social media endlessly. There are a few trends that the businesses might experience in terms of social media marketing which are:

• More and more of video content. Experts are of the opinion that a person tends to remember more of visuals than text. Thus, companies by showing video content might win the trust of the customers
• Artificial Intelligence: With each passing day, Artificial intelligence has started entering our lives. Businesses will incorporate with social media for better performance and features. Chatbots will seem more human, and they will work as well as us.
• Augmented Reality: AR is a type of technology which the businesses will use to improve more of consumer experience.

Social Media will evolve at an unmeasurable pace and provide consumer service with more ease and convenience. It is a very powerful tool as this is a generation lead and influenced by social media.

SOCIAL MEDIA MARKETING

This is the era of social media.  Today most of the population has a presence on social media and has made a significant impact. Thus, the marketers have come up with a new idea of promoting their products over such a place where most of the customers are readily available. Along with it, using Artificial Intelligence the companies can collect the data based on the consumer liking and the pages visited thereby offering them attractive deals at attractive pricing.

Social Media Marketing implies the marketing of products and services with the use of social media and Social Media networks. For this, various social media sites are used like Instagram, Facebook, Twitter. Now, the question arises how this social media marketing works?  The personal data of users is collected and, on that basis, only those products are shown to the user which is of use to them.

Therefore, it is a platform that helps the companies in creating brand awareness and relations with the customers which ultimately boosts their sales and a database of the consumer’s preferences to strategize their efforts with the growing demands.

DIFFERENT OPPURTUNITIES IN DIGITAL WORLD.

Digital Marketing has shown tremendous potential for growth in the upcoming times and created many employment opportunities. The rising trends of digitalization have created the need for individuals who are well versed with the tools and their functioning. It is very surprising to know the versatility and lucrative options digital marketing offers.

Digital marketing is offering jobs for all age groups whether the job seeker is a student, business professional, housemaker, or entrepreneur. These can be categorized into the following:

• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Email Marketing
• Web Analytics
• Search Engine Marketing.

Based on categories mentioned above, there are various job roles that are further bifurcated into many categories like Search Engine Optimization 

Executive, Digital Media Marketing Manager, Content Manager.

 Apart from this by learning digital marketing, you can also become an entrepreneur by starting your blog or business & applying digital marketing techniques to promote your business. One can also earn as a freelancer by offering your services on freelancing websites. 

There are many great opportunities only if one possesses enough skills and adequate knowledge about the field that could benefit the client.

Digital Marketing has shown tremendous potential for growth in the upcoming times and created many employment opportunities. The rising trends of digitalization have created the need for individuals who are well versed with the tools and their functioning. It is very surprising to know the versatility and lucrative options digital marketing offers.

DIGITAL MARKETING

 Marketing in its laymen’s terms implies making the potential customer aware of the product or the service the marketer intends to sell. In earlier days, marketing place was limited to offline markets where the consumers physically made the transaction. With the changing times, marketing practices have changed immensely.

Digital Marketing is that element of marketing that uses online-based technologies such as the internet, mobile phones, tablets, computers, etc. to connect with the target consumer market through various digital channels such as search engines, websites, social media, e-mail, and many more. The marketeer here has much more leverage as the buyers here are large in number and he can make use of tactics in numerous ways.  For instance: Zomato uses Social Media Marketing which is a component of Digital Media Marketing. This business model includes advertising on various social media apps, e-mail marketing where the foodies are served with a one-stop solution for n number of restaurants. In addition to it, it has the advantage of buyer aggregator which means, the business can offer huge discounts because the buyers are in large quantity than the sellers.

The future of digital marketing is enormously perspective as by each passing day it has benefitted the market with the huge customer base and various tools like predicting the trends and predicting for the future marketing demands.