SEARCH ENGINE OPTIMIZATION V/S SEARCH ENGINE MARKETING
Optimization means making effective use of resources. Whenever any user searches for anything on the Google Search bar, there are various results displayed just in a matter of a few milliseconds. These results are placed in the format of top to bottom. The top to bottom format can be bifurcated into two main headings: the paid search and organic search.
Here comes the role of Search Engine Optimization. Search Engine Optimization plays a crucial role in optimizing the order of websites to get traffic from organic search results. It is the art and science of getting pages to rank higher in search engines. It is quite obvious that the higher the website is placed in any search engine, the more traffic would be attracted towards it.
On the other hand, Search Engine Marketing refers to attracting traffic via paid ads. Search Engine Marketing is a broad term and Search Engine Optimization is a component of it. Strategic Engine Marketing has three components are Pay-per-click, Local, and Organic Search Optimization.
Search Engine Marketing uses paid strategies to appear in the search. It is commonly observable that the searches which appear on the topmost corner are the paid ones. It involves setting up and optimizing ads that pay for the placement of ads.