DIGITAL MARKETING
Marketing in its laymen’s terms implies making the potential customer aware of the product or the service the marketer intends to sell. In earlier days, marketing place was limited to offline markets where the consumers physically made the transaction. With the changing times, marketing practices have changed immensely.
Digital Marketing is that element of marketing that uses online-based technologies such as the internet, mobile phones, tablets, computers, etc. to connect with the target consumer market through various digital channels such as search engines, websites, social media, e-mail, and many more. The marketeer here has much more leverage as the buyers here are large in number and he can make use of tactics in numerous ways. For instance: Zomato uses Social Media Marketing which is a component of Digital Media Marketing. This business model includes advertising on various social media apps, e-mail marketing where the foodies are served with a one-stop solution for n number of restaurants. In addition to it, it has the advantage of buyer aggregator which means, the business can offer huge discounts because the buyers are in large quantity than the sellers.
The future of digital marketing is enormously perspective as by each passing day it has benefitted the market with the huge customer base and various tools like predicting the trends and predicting for the future marketing demands.